An App that is powered by one of the world's most enthusiastic and loyal communities
Freeletics is one of the world's most well-known fitness companies, providing personalized coaching, workout sessions, and nutrition guidance. The app has been rated Europe's number one fitness app, providing hyper-personalized, AI-powered fitness and mindset coaching to help users form lasting habits and achieve long-term health and fitness goals. With this growing business, the company faced challenges to scale up and handle orders from different regions. OpenXcell assisted them in automating and centralizing their inventory and order management operations. This product was integrated with real-time tracking, order management, 3PL integration, Shopify stores, custom invoice for taxation, and many more to enlist.
Challenges faced during the development of personalized fitness app development
No central management system
One of the most challenging aspects of developing this program was establishing a central management system to oversee operations, orders, etc., which required technical expertise that was lacking.
Resources lacking for enabling automation
A variety of the latest technology, infrastructure, and skilled resources was required to automate the entire system, from data connectors between Shopify stores and 3PL platforms through logistics operations.
No flexibility and scalability
It goes without saying that the team will be scaled up and down as the development process and business requirements change. However, scaling swiftly and reducing go-to-market time became an entirely different challenge for the in-house team.
Integrated AI & ML for better health check scheduling
OpenXcell provided them with various integrations, including Shopify stores, order management systems, etc. We built a centralized system to manage multi-store inventory and order fulfillment operations with the help of a team of tech specialists. Additionally, the software was used to handle all of the platforms and retailers. The team ensured that FTP integration enabled a smooth data transition between the Shopify stores and 3PL. From receiving the order to fulfillment, the entire process was automated, providing them a real-time data exchange and completing the fulfillment process in a few clicks. Since the required team was scaled and features were added with high flexibility, the development process became relatively simple. By providing all tailored resources, this personalized fitness app development was made successful and witnessed the desired outcome.
- Real-Time Track & Manage Orders
- Centralized Stock Control
- Custom Invoice for Taxation
- Shopify Stores & 3PL Integrations
Technologies guiding Freeletics - Europe's #1 Fitness App
FIGURES AND FACTS
Make the most of a world-class team and infrastructure
sQ. MTR of
software engineers &
developed & deployed
IT support staff
years of development